Massive Tobacco wants to market us a potential without the need of smoking, exactly where vapes really are a “safer substitute.”123 But don’t drop for that illusion. Any time you can distinguish between their fantasy and truth, you can contact the tobacco business’s bluff – and finish their fatal deception.

Big Tobacco lies, and they need to be held accountable. Achieving out to your local officials can make a change. Enter your title, choose your site, and we’ll immediate your email towards your city’s mayor or your county supervisors.

“Smoke-totally free” doesn’t necessarily mean harm-free of charge. In fact, it’s an all-out assault: Vapes put you at enhanced risk for lung and heart disease, and dying from strokes at a younger age, and may enhance your possibility of lung most cancers.45678101314161836374142767778798081

It’s paradise with the tobacco industry, in which vapes are deemed safer – in no way brain the enhanced chance of stroke, and possibly lung most cancers – along with the deadliest sector can rebrand alone as your Buddy.12345678910767778798081

Nobody’s safe within the environmental problems and overall health dangers from poisonous tobacco squander and its plastic air pollution.55697071727374

As being a California Department of General public Wellness application, we wish to undo the injury – poison, pollution, and prejudice – performed from the tobacco sector.

Californians are worthy of clear air and drinking water, healthier Young ones, and lively varied communities. How to get there? By Keeping the tobacco sector to a similar criteria as Anyone else.

Significant Tobacco has no intention of heading extinct, in order that they sector risky, addictive vapes as “smoke-cost-free” choices, all while building six trillion cigarettes each year.18

Research clearly show that vapes ensure it is less likely that you choose to’ll quit nicotine.29 And for Big Tobacco, dependancy equals revenue.

The tobacco field presently spends billions each and every year on slick promoting tactics and political impact so they can revenue off death and illness.6582

The deadliest market has some new wellness suggestions to suit your needs. Can you spot their hottest deceptive declare?

Vaping may also lead to “dual use,” meaning folks vape and smoke.252627 Utilizing counseling and medicine packman vapes alongside one another offers you the most effective probability of quitting forever.28

Large Tobacco’s Fantasyland is often a nightmare for us all. We’re top the fight to protect Californians from their hazardous deceptions, and you may support by increasing your voice.

My son was marketed vape pens and juice when he was 15 at an area retail store. They know that getting kids hooked tends to make life-long prospects.”

Kick It California has means, tactics, and coaches so you're able to guidance a cherished one or start out your individual quitting journey.

Nicotine can magnify mood swings and irritability and permanently change the way connections kind in the Mind.3334 It also can interfere with notice and Understanding – very little comforting about that.33

Due to Massive Tobacco’s deliberate lies, there’s many misinformation about vaping. Assistance distribute the truth.

The sector phone calls Young ones their “alternative shoppers.”67 Significant Tobacco sentences them to the lifetime of dependancy and ailment.

This racist and unjust marketplace has strategically focused certain communities with lethal goods and manipulative messaging.68

Despite the fact that vaping can increase the possibility of fatal conditions, the tobacco industry money experiments that mislead us into contemplating it’s more healthy.145681314151622 One model even paid out a scientific journal to publish its pro-vaping “exploration.”323

The tobacco business desires us to drop for their fantasy that marketing items that addict, lead to disorder, and eliminate is correctly ordinary.586162 It’s not. Mail a tweet to voice your outrage. It’s time for just a new fact.